Asked to create a membership magazine to enhance the profile of ICAEW, one of the world’s leading accountancy bodies, PCP produced economia.

With an ABC-audited circulation of 159,908, economia is now the UK's largest monthly business magazine by circulation, reaching an influential audience of CFOs, FDs, bankers, business leaders, politicians and accountants in practice.


Editorially independent and commercially robust, economia is supported by an up-to-the-minute, news-based website, a weekly e-newsletter and an app. This combination allows members to choose how, where and when they read it.

Supported by high standards of design and photography, the editorial combines market insight, trends and profile interviews with technical articles, sector reviews and features on life outside work.



The print magazine has an average reading time of 44 minutes per issue (compared to a market average of 24) and satisfaction scores above 90%. This success led to the title winning two CMA Awards in 2012, Best Membership Title and the coveted Best B2B Content Marketing Solution.



Sharron Gunn, ICAEW's executive director, commercial says: "economia is receiving great feedback from members and congratulations must go to the editorial, sales and production teams who work together to make a superb magazine."

Go to the economia website

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Today's readers want to access content whenever, wherever and however they want. The economia app allows them to do that, further adding value for ICAEW's membership. 

We opted for a dynamic design that gives readers the kind of high-quality user experience the brand represents.

The response to the launch has been overwhelmingly positive, with some of the highest user ratings in the market. The economia app has consistently been in the top four titles in its category on the Apple newsstand (business and investing).

As well as offering readers and advertisers a great experience, the app allows us to produce supplements at a fraction of the cost of producing a print product.

Harry McAdoo, Director of Communications at ICAEW, says: “Launching the economia app was a natural step for us and PCP helped us deliver a market-leading product for a cost and in a timescale that was superb. It has given members another valuable way of connecting with the content of economia, which helps them in their role, whether that is in business or practice.”

Download the economia app

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So often, customer magazine websites simply put the print product on screen. This doesn’t add value, offer extra content, or utilise the power of the web compared to print. ICAEW members deserved better.

So we developed an interactive, news-led site, which extends the brand. Offering up-to-the minute accountancy and finance news, economia online includes exclusive video content and podcasts, market data and economic trends, and actively encourages readers to comment on and join in the debate.

Traffic is growing rapidly (currently about 40,000 unique visitors a month) and the site regularly breaks exclusive stories and sparks debate and comment.

We also produce a weekly email newsletter, which helps drive traffic to the site, raises the profile and increases the reach of economia. It also achieves impressive open (40%) and click-through (25%) rates above market standards.

Go to the economia website

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Our cross-platform approach allows us to produce in-depth, one-off products such as the Global Review special edition. 

Released at the end of 2012, Global Review offered subscribers an expanded version of a series of essays by leading global figures from the fields of business and economics.

It was made available as a free, standalone edition. Almost three-quarters of the economia app subscribers downloaded the edition, with readers emailing to praise it.

The Global Review can be downloaded through the economia app

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Vital is a quarterly magazine for 20,000 students worldwide studying for ICAEW’s professional qualification, the ACA. The magazine informs students on key exam criteria and other subjects to help them qualify.

Recent research has shown it to be one of the best performing magazines in the ICAEW portfolio, with almost all satisfaction and engagement scores in the high 90% bracket.

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Alongside the all-member magazine, economia, ICAEW wanted to bring its existing range of internal membership communications together in a single portfolio while retaining their independent identities.

We worked closely with the specialist faculties to manage, produce and develop the portfolio, marrying the technical expertise of ICAEW with our experience in communication to produce authoritative and eye-catching publications.

Audit & Beyond is a monthly magazine featuring technical updates and advice for auditors and assurance practitioners.

By All Accounts is a bi-annual magazine exploring financial reporting and standard setting.

Chartech is a bi-monthly look at how accountants use technology and at the issues and trends behind IT decisions.

Corporate Financier is produced 10 times a year for those working in corporate finance for investment banks, private equity houses and other financial advisory firms.

FS Focus is a monthly magazine tackling the audit and reporting of financial services firms, financial planning and risk and regulation.

Finance & Management features the latest on management thinking, combining interviews and practical guides. It is sent to faculty members 11 times a year.

TAXline is a monthly magazine for accountants in practice advising companies and individuals on their tax affairs.

As a portfolio, and individually, the magazines achieve high engagement and approval ratings, with readers scoring them in the high 80% and 90% bracket. Most readers spend over 30 minutes reading each magazine.

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These supplements enable us to offer members very specific content and are often circulated to targeted audiences rather than being distributed to the entire readership.

They give readers focused information and allow advertisers to maximise the return on spend by taking space in a product that reaches a well-defined audience.    

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The Foodservice Consultants Society International (FCSI) asked us to produce a title to bring its membership communications up to date and reflect the quality of its members' work.

Foodservice Consultant is a quarterly, perfect-bound magazine that redefines the concept of a foodservice trade title. Every issue features expert writers and leading industry names offering informed insight and analysis of cutting-edge developments and trends in foodservice and hospitality.

By also producing three regional editions (EAME, Americas and Asia Pacific), we have made the magazine relevant for all members, wherever they work.

To complement the print magazine, we launched a website, featuring material from the magazine along with exclusive content, news and features from members. This promotes FSCI members' work to a wider audience.

We also launched a monthly e-newsletter, distributed to all FCSI members as well as a further 50,000 key decision-makers in relevant hospitality industries.

FCSI members collectively are responsible for almost $1bn worth of spend across projects in the foodservice and hospitality sectors, operating in more than 88 countries.

FCSI Worldwide president Ed Norman says: “Foodservice Consultant is a magazine we can be proud of. It is through the efforts of many dedicated members and PCP that we can put forward a magazine which looks superb and that truly showcases the professionalism of our Society and our global reach. FCSI constantly strives to lead the industry and we believe that the new magazine is a fantastic way of communicating that to our members and a wider community.”

Go to the Foodservice Consultant website

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Yachting Partners International (YPI) is a leading global superyacht brokerage and management firm. Its clients include some of the wealthiest and most high-achieving individuals and families in the world, as well as some of the most discerning. YPI engaged PCP to produce its regular bi-annual luxury brochure and launch a standalone lifestyle magazine for international clients.

The YPI Selection is a high-end brochure that profiles the most exclusive collection of yachts and services YPI has to offer. It reflects the impeccably high qualities of the yachts YPI sells, brokers and manages.

360° magazine is a brand new luxury lifestyle title created by PCP, supported by Merrill Lynch Wealth Management. Distributed to 10,000 wealthy individuals around the world, its content combines superyacht market news and trends with features on wealth management, luxury travel and once-in-a-lifetime experiences.

Mark Duncan, Head of Marketing at YPI, says: “PCP has helped us produce a market-leading brochure that our clients love and are proud to have on the coffee table. It also helped develop a brand new magazine by linking YPI with Merrill Lynch, enabling us to offer our clients another enjoyable experience, at the same time as reaching an audience that we were not engaging with. PCP more than delivered on what we wanted and we are very happy to have the agency as our content marketing partner.”

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The Progressive group of companies publishes a range of titles and information services offering analysis, research and some of the best writing on business and current affairs.

Products range from market-leading magazines and websites such as New Statesman, Press Gazette and Spears WMS, to bespoke data and intelligence market reports.

This volume of content and insight gives PCP access to an unrivalled pool of knowledge, skills and expertise, that helps to bring our clients' publications to life. 

Titles in our professional services portfolio:

Arena International Events

Canadean Research

CEO, Chief Executive Officer

Finance Director Europe (FDE)

Future Banking

Global Data (data intelligence)

New Statesman

Press Gazette

Spears Wealth Management

VRL Financial/Timetric (data intelligence)

Wealth Insight Intelligence Centre (data intelligence)

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The Progressive group has a market-leading range of products focusing on foodservice and hospitality. 

The products range from market-leading magazines such as Hotel Management International and Five Star Global, to data and market intelligence reports.

This volume of content and insight gives PCP access to an unrivalled pool of knowledge, skills and expertise, that helps to bring our clients' publications to life.

Titles in our foodservice and hospitality portfolio are:

Arena International Events

Canadean Research

Cost Sector Catering

Five-Star Global

Hotel Management International

World Cruise Industry Review

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The Progressive group has a market-leading range of products that focus on the wealth and luxury sectors. These include the wealth management, travel, property and real estate, motors/yachts/jets, collecting and philanthropy and high-end fashion sectors.

The products range from market-leading magazines and websites such as Elite Traveler, Spears WMS and Alto, to bespoke data on high-net-worth individuals and intelligence market reports.

This volume of content and insight, which reaches a global, targeted, influential and wealthy audience, gives PCP access to an unrivalled pool of knowledge, skills and expertise, that helps to bring our clients' publications to life.

Progressive group products within these sectors include:

Eilte Traveler

Spears WMS

Alto

Private Banker International

VRL Financial / Timetric (data intelligence)

Wealth Insight Intelligence Centre (data intelligence)

Global Data (data intelligence)

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The Progressive group has a market-leading range of products that focus on the construction and design sectors. These include; architecture, building and materials, interior design and real estate sectors.

The products range from market-leading magazines and websites such as Blueprint, The LEAF Review, Alto and FX magazine, to events and conferences, as well as data and intelligence market reports.

This content and insight gives PCP access to an unrivalled pool of knowledge, skills and expertise, that helps to bring our clients' publications to life.

Progressive group products within these sectors include:

Blueprint 

The LEAF Review

FX 

Alto 

Tunnels & Tunnelling

Timber Trade Journal

Wood Based Panels International

New Build Europe Event (Arena International)

Global Data (data intelligence)

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The Progressive group has a market-leading range of products that focus on the energy and power sectors. These include: oil and gas, nuclear, water, green technology, natural resources and mining sectors.

The products range from market-leading magazines and websites such as Oil & Gas Agenda, Modern Power Systems and World Expro, to encompass events and conferences, as well as data and market intelligence reports.

This content and insight gives PCP access to an unrivalled pool of knowledge, skills and expertise that helps to bring our clients' publications to life.

Progressive group products within these sectors include:

Oil & Gas Agenda

Modern Power Systems International

Modern Power Systems BRIC

International Water Power & Dam Construction

Nuclear Engineering International

World Expro

World Wind Technology

International Power Summit (Arena International)

Small Hydro Summit (Arena International)

Global Data (data intelligence)

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The Progressive group has a market-leading range of products that focus on the pharmaceutical and healthcare sectors. 

The products range from market-leading magazines and websites such as World Pharmaceutical Frontiers, Medical Device Development and Practical Patient Care, to encompass events and conferences, as well as data and market intelligence reports.

This content and insight gives PCP access to an unrivalled pool of knowledge, skills and expertise that helps us bring  clients' publications to life.

Progressive group products within these sectors include:

World Pharmaceutical Frontiers

Medical Device Developments

Medical Imaging Technology

Practical Patient Care

Pharma Packaging and Labeling Summit (Arena International)

Outsourcing Clinical Trials Europe Summit (Arena International)

Global Data (data intelligence)

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