Asked to create a membership magazine to enhance the profile of ICAEW, one of the world’s leading accountancy bodies, PCP produced economia.
With an ABC-audited circulation of 159,908, economia is now the UK's largest monthly business magazine by circulation, reaching an influential audience of CFOs, FDs, bankers, business leaders, politicians and accountants in practice.
Editorially independent and commercially robust, economia is supported by an up-to-the-minute, news-based website, a weekly e-newsletter and an app. This combination allows members to choose how, where and when they read it.
Supported by high standards of design and photography, the editorial combines market insight, trends and profile interviews with technical articles, sector reviews and features on life outside work.
The print magazine has an average reading time of 44 minutes per issue (compared to a market average of 24) and satisfaction scores above 90%. This success led to the title winning two CMA Awards in 2012, Best Membership Title and the coveted Best B2B Content Marketing Solution.
Sharron Gunn, ICAEW's executive director, commercial says: "economia is receiving great feedback from members and congratulations must go to the editorial, sales and production teams who work together to make a superb magazine."
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Today's readers want to access content whenever, wherever and however they want. The economia app allows them to do that, further adding value for ICAEW's membership.
We opted for a dynamic design that gives readers the kind of high-quality user experience the brand represents.
The response to the launch has been overwhelmingly positive, with some of the highest user ratings in the market. The economia app has consistently been in the top four titles in its category on the Apple newsstand (business and investing).
As well as offering readers and advertisers a great experience, the app allows us to produce supplements at a fraction of the cost of producing a print product.
Harry McAdoo, Director of Communications at ICAEW, says: “Launching the economia app was a natural step for us and PCP helped us deliver a market-leading product for a cost and in a timescale that was superb. It has given members another valuable way of connecting with the content of economia, which helps them in their role, whether that is in business or practice.”
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So often, customer magazine websites simply put the print product on screen. This doesn’t add value, offer extra content, or utilise the power of the web compared to print. ICAEW members deserved better.
So we developed an interactive, news-led site, which extends the brand. Offering up-to-the minute accountancy and finance news, economia online includes exclusive video content and podcasts, market data and economic trends, and actively encourages readers to comment on and join in the debate.
Traffic is growing rapidly (currently about 40,000 unique visitors a month) and the site regularly breaks exclusive stories and sparks debate and comment.
We also produce a weekly email newsletter, which helps drive traffic to the site, raises the profile and increases the reach of economia. It also achieves impressive open (40%) and click-through (25%) rates above market standards.
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Our cross-platform approach allows us to produce in-depth, one-off products such as the Global Review special edition.
Released at the end of 2012, Global Review offered subscribers an expanded version of a series of essays by leading global figures from the fields of business and economics.
It was made available as a free, standalone edition. Almost three-quarters of the economia app subscribers downloaded the edition, with readers emailing to praise it.
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Vital is a quarterly magazine for 20,000 students worldwide studying for ICAEW’s professional qualification, the ACA. The magazine informs students on key exam criteria and other subjects to help them qualify.
Recent research has shown it to be one of the best performing magazines in the ICAEW portfolio, with almost all satisfaction and engagement scores in the high 90% bracket.
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Alongside the all-member magazine, economia, ICAEW wanted to bring its existing range of internal membership communications together in a single portfolio while retaining their independent identities.
We worked closely with the specialist faculties to manage, produce and develop the portfolio, marrying the technical expertise of ICAEW with our experience in communication to produce authoritative and eye-catching publications.
Audit & Beyond is a monthly magazine featuring technical updates and advice for auditors and assurance practitioners.
By All Accounts is a bi-annual magazine exploring financial reporting and standard setting.
Chartech is a bi-monthly look at how accountants use technology and at the issues and trends behind IT decisions.
Corporate Financier is produced 10 times a year for those working in corporate finance for investment banks, private equity houses and other financial advisory firms.
FS Focus is a monthly magazine tackling the audit and reporting of financial services firms, financial planning and risk and regulation.
Finance & Management features the latest on management thinking, combining interviews and practical guides. It is sent to faculty members 11 times a year.
TAXline is a monthly magazine for accountants in practice advising companies and individuals on their tax affairs.
As a portfolio, and individually, the magazines achieve high engagement and approval ratings, with readers scoring them in the high 80% and 90% bracket. Most readers spend over 30 minutes reading each magazine.
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These supplements enable us to offer members very specific content and are often circulated to targeted audiences rather than being distributed to the entire readership.
They give readers focused information and allow advertisers to maximise the return on spend by taking space in a product that reaches a well-defined audience.
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The Foodservice Consultants Society International (FCSI) asked us to produce a title to bring its membership communications up to date and reflect the quality of its members' work.
Foodservice Consultant is a quarterly, perfect-bound magazine that redefines the concept of a foodservice trade title. Every issue features expert writers and leading industry names offering informed insight and analysis of cutting-edge developments and trends in foodservice and hospitality.
By also producing three regional editions (EAME, Americas and Asia Pacific), we have made the magazine relevant for all members, wherever they work.
To complement the print magazine, we launched a website, featuring material from the magazine along with exclusive content, news and features from members. This promotes FCSI members' work to a wider audience.
We also launched a monthly e-newsletter, distributed to all FCSI members as well as a further 50,000 key decision-makers in relevant hospitality industries.
FCSI members collectively are responsible for almost $1bn worth of spend across projects in the foodservice and hospitality sectors, operating in more than 88 countries.
FCSI Worldwide president Ed Norman says: “Foodservice Consultant is a magazine we can be proud of. It is through the efforts of many dedicated members and PCP that we can put forward a magazine which looks superb and that truly showcases the professionalism of our Society and our global reach. FCSI constantly strives to lead the industry and we believe that the new magazine is a fantastic way of communicating that to our members and a wider community.”
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Yachting Partners International (YPI) is a leading global superyacht brokerage and management firm. Its clients include some of the wealthiest and most high-achieving individuals and families in the world, as well as some of the most discerning. YPI engaged PCP to produce its regular bi-annual luxury brochure and launch a standalone lifestyle magazine for international clients.
The YPI Selection is a high-end brochure that profiles the most exclusive collection of yachts and services YPI has to offer. It reflects the impeccably high qualities of the yachts YPI sells, brokers and manages.
360° magazine is a brand new luxury lifestyle title created by PCP, supported by Merrill Lynch Wealth Management. Distributed to 10,000 wealthy individuals around the world, its content combines superyacht market news and trends with features on wealth management, luxury travel and once-in-a-lifetime experiences.
Mark Duncan, Head of Marketing at YPI, says: “PCP has helped us produce a market-leading brochure that our clients love and are proud to have on the coffee table. It also helped develop a brand new magazine by linking YPI with Merrill Lynch, enabling us to offer our clients another enjoyable experience, at the same time as reaching an audience that we were not engaging with. PCP more than delivered on what we wanted and we are very happy to have the agency as our content marketing partner.”
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Progressive Customer Publishing (PCP) and Yachting Partners International (YPI) have launched an app to accompany the successful bi-annual brochure, YPI Selection.
Launched in Autumn 2010, YPI Selection is a celebration of the pick of the superyachts that YPI represent for both charter and sale. With exclusive designer and shipyard interviews, yacht management features and charter destination guides and itineraries, YPI Selection offers existing customers and those new to YPI a wonderful snapshot into the luxurious world of superyachting.
The app is available in Apple's App Store for iPhone and iPad users, as well as in the Google Play Store for Android users (phone and tablet).
Michael Jones, group editor of PCP, said: "The launch of this app is an important and exciting step for YPI. It has been expertly crafted to offer a highly discerning audience a fun, informative and interactive way of engaging with the best superyachts on the market. The functionality means that users can immediately contact YPI for details of yachts for both sale and charter, and get an insight into the fantastic possibilities that superyachting offers all around the world. With the app officially launching at the Monaco Yacht Show from Wednesday 25 Sept, we look forward to helping position YPI at the forefront of communications when it comes to the exclusive superyachting community.”
AN EXCLUSIVE AND WEALTHY READERSHIP
Progressive Customer Publishing (PCP) was commissioned by YPI to re-launch YPI Selection in Autumn 2011, along with launching the brand new Ultra High Net Worth magazine 360° in partnership with Merrill Lynch Wealth Management.
Engaging with some of the most discerning, influential and wealthy people on the planet, all communications produced are of the highest quality and value.
PCP's managing director Dan Davey said: "We are delighted to have launched the YPI Selection app. Given the audience it is aimed at, who have the latest technology at their fingertips, it made perfect sense to produce an app which offers users engaging and insightful content, at the same time as providing them with the functionality to directly enquire about yachts for sale and charter all around the world. Due to the diverse geographical spread of clients, not to mention their tendency to be travelling often, we needed to ensure all devices had connectivity and an excellent user experience, as well as making it available on both iOS and Android platforms.”
For its part, YPI is equally excited to be offering the app to clients. Mark Duncan, YPI's group marketing manager said: "This new YPI Selection app is a fantastic example of how YPI is moving forward, and leading the way in engaging with the superyachting community. We know from beta-testing the app with clients that it is going to be a big hit with them and offers our clients a superb way to profile their yachts and see what other yachts are on the market, as well as get inspiration on the amazing experiences possible through a huge array of charter destinations.”
To download the new YPI Selection app from the iTunes store, click here.
To download the new YPI Selection app from the Google Play store, click here.
Iconic design magazine Blueprint has relaunched as a bimonthly to mark its 30th anniversary, with a bold new redesign and double the editorial content. The new look was overseen by art director Wes Mitchell, working closely with PCP’s Ewan Buck and Ian Hart.
Mitchell says: “This latest incarnation maintains Blueprint's unique identity.
“The new masthead font, Reduct, designed by Dylan Kendle of the design collective Tomato, is a twist on the classic stencil font of Blueprint's origin. We added the issue number to highlight our longevity and by taking it across the width of the cover as a nod to the original design.
“Devices including an increase in paper weight, with both matt and silk stocks, differentiate new sections. Two fonts, Gotham and Publico, are used throughout in varying weights and hierarchies, allowing us to change the pace and feel.
“To help navigate the increase in editorial content – some 200 pages of pure editorial in each issue – we introduced bold section dividers doubling as contents pages. The larger feature section allows us to make the most of the fantastic imagery, much of it commissioned by us.
“This 30th anniversary issue also includes an archive section that brings together the old covers, with the cover stars providing a retrospective. It's a fantastic showcase of the evolution of Blueprint.”
Launched in 1983 by Peter Murray and Deyan Sudjic (with financial backing from major UK design world figures including Terence Conran and Richard Rogers) Blueprint is one of the world's best-loved architecture and design magazines.
Johnny Tucker, who took over as editor of Blueprint in 2011, says: “Blueprint has always been an opinionated magazine that invites its readers to engage with it; now, at some 280 pages every other month, it demands some quality time.
Progressive Customer Publishing (PCP) have partnered with sports industry news and research specialists Sportcal to re-launch their Sportcal Insight magazine as a bi-monthly print and digital offering. The new magazine will be packed full of the best analysis, the sharpest opinion and the most compelling and in-depth features and distributed to the key decision makers and influencers from the world of sports governance, broadcasting, sponsorship and events.
PCP has brought its full-service magazine expertise to bear on Sportcal’s publication with the agency handling creative, production, advertising sales and supporting Sportcal’s in-house team of expert editors, journalists and researchers.
Sportcal, who have offices in London and Lausanne, have been at the forefront of the business of sport for over 22 years. The first edition of the magazine to feature input from Progressive was recently distributed at the prestigious SportAccord convention in Belek/Antalya, Turkey. The event took place on 6-11 April and attracted over 2,500 leading representatives from international sport.
Progressive’s managing director Dan Davey said: “It has been hugely enjoyable re-launching something that we feel will have a really positive impact on the sports intelligence industry. Sportcal constantly strives to lead the industry and we believe that the new magazine will be a tremendous way of communicating that to existing subscribers and a wider community.”
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Progressive Customer Publishing were briefed to refresh and revitalise the World of Fine Wine magazine. With ten years of heritage and a committed and vocal subscription base the task was always going to be challenging. The design team, led by Ian Hart, set about refining the grids, typography and navigation. Working closely with editor Neil Beckett a beautiful recut of Didot was sourced and over 200 pages were crafted by the whole team. The ten year anniversary issue is the first of a series of incremental improvements that greatly improve the reading experience.
Named Louis Roederer International Wine Publication of the Year three years running (2010, 2011 and 2012), we – The World of Fine Wine - are an award-winning magazine, website and app speaking to an international readership of discerning individuals who each share a passion for wine. We take a sophisticated approach to the assessment of fine wine that is neither dominated by fad or fashion, nor one individual palate, nor the latest over-hyped wines. The publication appeals to a broad spectrum of wine lovers because of the range of subject matter we cover and the quality and depth of the articles written on these academic topics. Working with some of the world’s most respected wine writers, we offer authoritative editorial content that is seeing us become the go-to place for the global fine wine aficionado. We are a quarterly publication with subscribers extending across 30 countries.